SOE Tips

Domain Name

The domain ****** is currently registered to you. It is set to expire on August 25, 2006. Extend this registration and/or make recommendations on how to improve your Google rankings (and other search engines) through registration. Also update your registration information to reflect your address and contact information.

Recommendations

• Domain registration extended for 2 years or more
• Add small amounts of good quality content to your site regularly
• Interesting, quality content (remember, content is king)
• Revised home page to be more all-inclusive with highlighted features that regularly change Links to allow visitors to easily bookmark your pages
• Reciprocal (or non-reciprocal) links with other web sites – build slowly & consistently and use relevant anchor text (the text visible in a link to a web page)
• where possible Proper page titles and descriptions
• Compare competitors site keywords and links
• Consider getting a new domain name that contains your keywords (e.g. www.school-safety.org)
• Produce and distribute press releases
• Updated registration information
• Updated contact information across site
• Target highly relevant keywords and phrases on all pages (focus on 2 & 3 word keyphrases)
• Good representation of target keywords and phrases in the first paragraph of your main body text
• Appropriate keyword density within each web page’s content (aim for 3-5% keyword saturation)
• Add brief keywords to images
• Link images to relevant pages
• File names relevant to their content
• File names relevant to your images
• Once changes are made, give them a month for search engines to pick up, and then tweak.
• Search engine submission and optimization.
• Use pay per click search engines like Overture and others.
• Purchase banner and ad spaces on other websites and newsletters.
• Start an affiliate program ???
• Offering good quality free software is a great way to attract traffic.

Good keywords, titles and page descriptions are critical for ranking high within the search engines

Web Maintenance

If you have maintenance items (price changes, new products, announcements, etc.), I usually charge $65 per hour in 15 minute increments. So, for example, if you sent me monthly updates that are ready to post, it usually runs 15-30 minutes. It really depends on how much stuff there is, how much conversion/editing has to be done (if any) and whether it affects the layout of the page, etc.

Web Site Ranking and Search Engine Submission

Web site ranking and Search Engine Submission is all about having your web site appear near the top of the list when people search for topics. Some search engines require to you to pay for placement. Some require certain information to be properly embedded in your web pages.