Sammy, a good friend of mine from way, way, way back in the salad days of high school, made his fortune, and nearly lost his sanity, producing The Two Towers video game for Electronic Arts (yes, “that” TTT). Hurling himself from the jaws of the corporate grind, he “quit the biz” and decided to pursue a true passion of his, creating his own board game. He’s been working hard on it for a while, and it’s looking great.
He chatted me up the other day to bounce around some ideas for a tagline for the game, which has a theme of superheroes fighting crime whilst simultaneously soliciting the funds needed to keep at it as a full time profession. I immediately thought “let’s extend ‘crime doesn’t pay’ in some way”, but we just couldn’t shorten it up enough.
Sam: Like, “crime doesn’t pay, but Heroes Incorporated does!”, only, not stupid…
Then he hit the nail on the head… check out the Quest Machine website for the answer to the perfect tagline!